Intuit in LA

A large-scale out-of-home campaign designed to spotlight the people of Los Angeles, students, young entrepreneurs and small business owners, and the role Intuit plays in supporting their growth.

The campaign spans digital kiosks and social, structured around three pillars: financial literacy, entrepreneurship, and small business growth. Each piece highlights how Intuit equips individuals with the tools and knowledge to build, run, and scale their work.

Visually, we wanted the spotlight to pair bold, human-centered photography with dynamic typographic motion. Starting with parallax-driven imagery to capture attention, each piece evolves into playful, kinetic messaging—using dimensional type, shifting letterforms, and rhythmic motion to bring energy and clarity to the narrative.

The result is a motion-led campaign that felt both expressive and grounded, designed to resonate quickly in high-traffic environments while maintaining a strong, unified visual language.

Motion Design | Animation
Partnered with design to shape the motion language across three distinct pillars. Contributed from design through delivery, developing animated systems that combine parallax-driven imagery with playful typographic motion to create cohesive, high-impact experiences across OOH and social.