Intuit Campaign

This campaign marked a pivotal shift for Intuit and our team as storytellers.  Intuit had long been recognized through its individual products - TurboTax, QuickBooks, Mailchimp, and Credit Karma - each powerful on their own but rarely seen as part of a unified story.  

Our goal was to bring these cornerstone brands together into a cohesive narrative without flattening what made each one distinct.  We wanted to show how these tools work together to support the full rhythm of a small business, and to establish Intuit as the system behind it all.

The result was a fully integrated campaign that paired storytelling with brand clarity, following the arc of a small business owner’s journey from idea to growth. Intuit’s AI-driven tools and human experts became the connective tissue throughout, illustrating how each product works in concert to support every stage along the way.

Art Direction | Motion Design | Animation
Collaborated across internal teams, agencies, and external partners to help develop and execute a unified visual language. Contributed to motion exploration and storytelling, ensuring the piece felt cohesive across multiple brand voices while reinforcing Intuit’s identity as something greater than the sum of its parts.