Intuit DOME: VIP Entrance
Our team was tasked with designing and creating a large-scale, delighter video for the VIP Entrance at the DOME in Inglewood.
The goal was to provide guests with a moment that felt distinctly Los Angeles: rooted in community, energy, and movement, while seamlessly integrating Intuit’s brand without disrupting the experience.
We leaned into motion-driven storytelling by linking the rhythm of the slogan with the company name; using repetition to create a chant-like cadence that could carry even in the absence of a soundtrack.
Art Direction | Motion Design | Animation
Helped develop the visual direction, motion language, and execution; contributing to a project designed to hold attention in a high-traffic, high-impact space.
Motion design and explorations
First we explored how this text would come to life within their individual clips. How might we interweave the slogan with the companies logo to create typographic synergy? And would the text take any cues from the environment or subjects of their footage?
We also had to make sure we took into account the arena entrance itself. How much visual retention time did guests have? How would their experience be impacted by large crowds?
Animation
Now that we had a system, it was time to make each vignette more unique to their subjects. We wanted to introduce a little playfulness to the bold rigidity of the text while still maintaining its confident presence.
