Big Bet Review

Big Bet Review is Intuit’s annual leadership event, designed to align teams around shared goals and future direction.

The creative approach focused on the duality of focus and expansion, using a central focal point paired with radial motion to represent how individual efforts converge and radiate outward as a collective force. These elements create a visual system that reflects both alignment and momentum, reinforcing the idea that progress is driven through collaboration.

The final result is a motion-driven identity that brings structure and energy to the event, emphasizing both unity and forward movement.

Motion Design | Animation
Led the motion execution for event deliverables, translating pre-existing design concepts into a cohesive animation system. Developed motion treatments that reinforce the themes of focus and collective growth, while integrating 3D elements to enhance depth and visual impact.